| An electrical components supplier required
details relating to internet service providers across Europe. They were
particularly interested in identifying specifiers of certain types of
components and their locations. In some cases this would be at the world
headquarters in the USA and on other occasions at regional level. Other
questions regarding requirements and purchasing procedure were also
included in the research, which involved around 70 structured telephone
interviews. |
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Trade Views of Trends and Suppliers in the UK Fax
Machine and Word Processor Markets |
| A business machine manufacturer was keen to
ascertain the views and commitment of the trade regarding fax machines and
word processors. A programme of 50 semi-structured telephone interviews
was therefore undertaken amongst vendors of business equipment. These
included independent dealers, electrical retailer chains – both at
outlet and head office level, distributors, office equipment superstores,
independent office equipment retailers and mail order companies.
Some of the issues covered focussed on the extent of customer
knowledge, expectations in terms of features, structure of purchases by
fax machine type in different types of outlet, perceived trends in the
market, attitudes towards manufacturers by fax machine / WP type as well
as ratings for client company versus other brands regarding various
aspects of performance. Perceptions, habits, requirements and extent of
knowledge were discussed for certain customer groups such as students, the
SOHO (small office home office) sector, other businesses and domestic
usage. |
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The UK Market For Fire and Intruder Detection
Equipment |
| A comprehensive overview was undertaken on
the size, structure and dynamics of the UK fire and intruder / security
equipment market for a French supplier of electrical components keen to
increase its foothold in this UK sector by providing integrated control
systems combining different fire and security functions.
The research involved in-depth interviews with a large proportion of
the key players, both face-to-face and telephone, to gain detailed
profiles of each major supplier – in terms of sales by product type and
customer type as well as other information such as distribution channels
used. Electrical wholesalers and other distributors were also interviewed.
The final report comprised detailed profiles of around 30 major players as
well as an overview of the market by equipment type and latest
developments. |
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Image, Awareness
and Usage Study of Electronic Consumer Durables Manufacturer and
Competitors |
| This
project looked at the image and reputation of a well-known Japanese
consumer electronics brand amongst both final consumers and the electronic
appliance trade in the UK. The research comprised of: |
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A structured
telephone interview with 4,000 household consumers, asking about ownership
and purchases of different types of consumer durables by brand, and
questions relating to satisfaction and reputation. |
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Telephone interviews
with 400 business customers. |
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In-depth telephone
interviews with retailers to ascertain opinions regarding aspects such as
the quality, range and image by product group and extent of promotional
support for each of the major competing brands. |
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overall findings gave a comprehensive overview of the state of the brand
in the UK market for an advertising agency pitching for the company’s
business. |
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Investigation
into Headquarters of Major Japanese Companies in Europe |
| A major
advertising agency required details on the size, nature and functions /
powers of the European headquarters of nine major Japanese companies. The
project involved consultations with the specified companies, in order to
obtain detailed information on each, amongst which included names of key
personnel. |
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Other Projects: |
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Car
Buying Over the Internet |
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Prospects
for an Interactive Financial Training Service Amongst Certain Professions |
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Prospects
for Selling Furniture On-line |
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