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Whilst we are capable of undertaking
research in any sector, we have extensive experience and contacts in the
following: |
Some
of the studies we have undertaken in this sector include: |
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The UK Car Workshop
Lubricants Market |
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Comprehensive programme of
exploratory research and discussions with trade bodies and experts to
compile information on the structure and dynamics of the car workshops
market. |
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Construction of the total
numbers of outlets in each sector |
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Main interview programme
included face-to-face interviews (often lasting two hours) discussing
issues and collecting data on lubricants usage at the head offices of 32
of the franchised dealer groups in the UK, fast fit
groups and major garage chains, 693 telephone interviews with individual
dealers and 340 telephone interviews with owner-driver independent
garages. |
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The UK Agricultural
Lubricants Market |
This project
quantified lubricants usage amongst farmers. Approximately 1,000 farmers
(cross section of the 100,000 UK farm universe with a representative
sample by farm size and type e.g. arable, dairy etc.) were interviewed
about their lubricants usage by type. Information was also gathered on
tractor usage, regarding size and model type. The research was conducted
using a structured telephone questionnaire. |
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Assessment and Quantification
of a Lubricant Producers Facilities in Specified European Countries |
A major lubricants
company was reviewing its lubricant packing plants throughout Europe. An
important part of the review included research comprising two main
elements: |
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Site visits to the clients
lubricant filling plants in countries such as Belgium, Sweden, UK, France
and Germany to review filling facilities looking at aspects such as
filling line efficiencies, numbers of product and pack variables, storage,
logistics and transportation aspects |
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Market overview of major
national lubricants markets across Europe by end-user sector e.g.
automotive versus, industrial and commercial further analysed by
lubricants and packaging type |
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Discussion of issues and
dynamics affecting each national market |
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This was based on
face-to-face interviews with lubricants companies including
competitors of the client company in each country as well as consultations
with trade bodies at national and European level. |
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Energy Requirements of the
Catering Industry in Yorkshire |
This research was
undertaken for an electricity distributor keen to increase their knowledge
about the extent of energy usage by the catering industry in order to
target their marketing and promotional activities more accurately. The
focus of the research was on energy usage by energy type for primary
cooking equipment.
Over 400 telephone interviews were
undertaken with a representative mix of catering establishments in the
Yorkshire region asking a range of questions amongst which included the
length of time each of their primary cooking equipment items were switched
on, type of energy used, numbers of each type of item used, meals served
as well as some questions relating to specifying and selection of
equipment and energy type.
This information was then grossed up and a
specially-devised formula built in to calculate overall energy usage by
each sector (e.g. hotels, restaurants etc.) for individual equipment types
in Yorkshire. Data was also segmented for individual areas within the
Yorkshire region. |
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Heat Processes in the Metals
Industry |
This report
investigated the UK market for different types of heat processes used in
various parts of the metal product manufacturing industry. The scope of
the study included processes such as surface heat treatments, engineering
paints, vitreous enamelling, dip coating and galvanising, pre and post
treatments and tinplating.
A cross section of around 50 companies were
interviewed about the extent and nature of their usage of different heat
treatments in different stages of their manufacturing processes. Amongst
the sectors from which companies were interviewed were aerospace and
medical, automotive assembly, construction, mining, construction equipment
and instrumental engineering. Information was also provided on the size,
trends and supply structure of each end-user sector |
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Food
- Fresh/Perishables: |
Some
of the studies we have undertaken in this sector include: |
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The UK
Vegetables and Salads Report |
An off-the shelf publication of
130 sides with separate sections on produce including fresh potatoes, root
vegetables, brassicas, onions, mushrooms, niche vegetables such as
mangetout, tomatoes, lettuce, peppers, fresh prepared salads, frozen
chips, frozen green vegetables, canned tomatoes and others, with further
sub-sections in each. Aspects covered were: |
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Sales trends in volume and
value over a five year period |
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Factors affecting
demand |
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Supply issues |
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Key suppliers profiles |
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New product
developments |
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Distribution issues and retailer shares |
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Advertising |
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Consumer behaviour |
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Data was based on
interviews with retailer fresh produce buyers and other trade contacts. |
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Market
Opportunity Study for Salmon and Trout In France, Germany, China, Hong
Kong, Taiwan, South Korea, Argentina, Turkey and Saudi Arabia |
Assessed potential for smaller
supplier country of salmon and trout given existing market trends and
structure of supply and demand in each end user country.
Aspects covered
included: |
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Supply - domestic versus
foreign |
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Importance of
aquaculture |
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Processing capabilities |
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Industry product
requirements and quality preferences |
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Reputation of individual supplier
countries |
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Wholesales prices |
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Distribution
channels |
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Household
consumption versus catering and processor usage for other foods |
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Structure of the
retailing, catering and fish processing trade in each country |
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Future prospects |
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Over
120 interviews were conducted with trade respondents; and supplemented
with desk research. Lozowick Market Research established some important
trade contacts in countries such as China. |
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Market
Opportunities for Surimi In Europe |
Study
covered ten European countries for a US company with a large presence in
its own domestic market, seeking to increase its European presence.
Interviews were undertaken with over 100 trade respondents supplemented by
desk research in what was very much an under-researched market.
Sections of the report included: |
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Sources
of European Surimi supply fish species used supply, demand and
quality factors affecting prospects for each, imports by supply source,
perceived strengths and weaknesses of individual supplier countries |
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Individual country
sections France, Spain, Italy, UK, Belgium, Sweden, Netherlands,
Denmark and Germany. Each contained sub-sections on market demand trends,
structure of demand by product type, format and process, sources of
supply, key processors and their shares, distribution channels, pricing
and future prospects |
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The French Salmon
Market |
This research was undertaken
for a trade marketing board keen to keep abreast of trends and
developments in this important European market for salmon. This was based
on interviews with French retail groups, salmon processors and other trade
contacts.
Amongst aspects covered in the
report were: |
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European consumption
trends and attitudes towards wild versus farmed fish |
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Sources of supply to
the French salmon market |
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Reputations and
sales mix of supplier countries |
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Salmon consumption
trends in France sales by format, price cutting versus quality image
issue |
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Distribution
channels by salmon format, product sales mix by retailer type |
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Quality labels - the
Label Rouge quality label, retailer attitudes towards quality labels,
distribution and prospects for Label Rouge Salmon |
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Trade Promotion
Effectiveness Study Of Fish Products In Europe |
An organisation responsible
for promoting fish commissioned research to ascertain the views,
perceptions and preferences of the fish trade in France, Germany, Spain
and UK regarding: |
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Performance of the
supplier country represented by the client organisation, and comparison
with the competition on aspects such as product quality and range, with
particular emphasis on canned fish |
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Sourcing patterns of
the particular fish products under review in each country |
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Marketing and
promotional support perceived usefulness of specific types of
marketing and promotional support for fish |
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Types of marketing
and promotional support used by the trade for fish |
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Relative performance
of individual country marketing and promotional support |
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Farmed versus non
farmed fish relevance of the distinction, extent to which trade
attitudes towards farmed fish might have changed, perceived advantages and
disadvantages of farmed fish |
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The advantages of
labelling products with the word wild or natural |
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Organic fish issues |
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The research involved 55
semi-structured telephone interviews with key trade buyers across the four
countries. These included the major importers, import brokers, fish
processor and retailer chain companies. The interviews were with the key
decision-makers normally the buyers, responsible for specifying and
deciding on the sources of supply. This was supplemented with
consultations with other trade contacts and desk research. |
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The UK Fish
Report 2000 |
An off-the-shelf publication
of 140 pages mostly focussing on the UK fish market from landings to
the supermarket shelf. Sections were also provided on other European fish
markets France, Germany, Italy and Spain. This is a detailed report
based on extensive trade interviews and desk research. Discussion and data
cover the period 1993-1999, with seperate sections (e.g. in the UK)
dealing with: |
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Industry issues
such as total allowable fish catches, tough trading conditions |
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Lifestyle factors |
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Fish versus other
protein sales |
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Fish supplies |
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Fish market overview |
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Fresh fish sales
by type / format, sales by species. More in-depth information and analysis
on haddock, cod, salmon, trout, herring and shellfish, loose versus
packaged fish, smoked fish, the consumer, advertising and promotion,
distribution, retail sales channels, individual retailer shares |
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Chilled packaged
fish products overview, sales by product type, suppliers, the consumer |
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The catering /
foodservice sector catering industry trends, structure and overall
food purchases, overview of fish species purchases. Sector overviews
fish & chip shops, hotels, restaurants, cafes / takeaways, pubs,
leisure, staff catering, health care, education, meals served in the
eating out sector, fish sourcing points and routes to market, promotional
initiatives |
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Frozen fish products
overview, individual product sections coated fish products, fish
fingers, fish meals, fish in sauce, other frozen fish products |
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Each contains
information on sales by sub-segment, raw material usage, suppliers,
products and brand shares by sub-segment and product developments. There
are also sections dealing with consumer habits and preferences as well as
distribution sales by outlet type, individual retailer shares and
merchandising issues |
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Canned fish
overview, individual fish type sections tuna, salmon, sardines,
mackerel, pilchards, other canned fish shellfish, kippers and herring,
sild and brisling, anchovies, mussels and oysters. Each contains
information relating to trends and product segments, supply issues and
suppliers and brand shares |
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